[PDF.86yw] Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata (Diversity and Plurality in South Asia)

Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata (Diversity and Plurality in South Asia)

[PDF.je62] Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata (Diversity and Plurality in South Asia)

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 |  2016-04-15 | Original language:English |  9.00 x1.00 x6.00l, | File type: PDF | 250 pages

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||About the Author||Geir Heierstad is Research Director of International Studies at the Norwegian Institute of Urban and Regional Research.

In Kolkata’s traditional potter quarter of Kumartuli, a modern and a competitive market oriented approach to life is concealed behind tradition. Among the potters inhabiting the dirt-floored workshops of this caste-based neighbourhood, the history of a modern and economicly neoliberal-minded India unfolds. This ethnographic study presents an analysis of these potters’ lives and the related commodification and instrumentalization of caste. An important insi...

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