[PDF.82wk] Religion and Commodification: 'Merchandizing' Diasporic Hinduism (Routledge Research in Religion, Media and Culture)

Religion and Commodification: 'Merchandizing' Diasporic Hinduism (Routledge Research in Religion, Media and Culture)

[PDF.tj59] Religion and Commodification: 'Merchandizing' Diasporic Hinduism (Routledge Research in Religion, Media and Culture)

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 | #7750902 in Books |  2010-10-13 | Original language:English | PDF # 1 |  9.10 x.80 x6.00l,1.01 | File type: PDF | 242 pages

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||About the Author|| |Vineeta Sinha is Associate Professor and teaches at the Department of Sociology at the National University of Singapore. She obtained her M.A and Ph.D in Anthropology from the Johns Hopkins University. She is the author of A

Sustaining a Hindu universe at an everyday life level requires an extraordinary range of religious specialists and ritual paraphernalia. At the level of practice, devotional Hinduism is an embodied religion and grounded in a materiality, that makes the presence of specific physical objects (which when used in worship also carry immense ritual and symbolic load) an indispensable part of its religious practices.

Traditionally, both services and objects r...

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